These metrics include page speed, interactivity, and visual stability. You can use lazy loading plugins or libraries to implement this technique.įix Core Web Vitals - Core Web Vitals are a set of metrics that Google uses to measure the user experience of a website. This can significantly improve the initial loading speed of your website. Lazy Loading - Lazy loading is a technique that delays the loading of non-critical resources until they're needed, such as images or videos that are below the fold or off-screen. To resolve this, you can try to optimize your website's critical rendering path by inlining critical styles and scripts, using async and defer attributes for non-critical scripts, and reducing the number of external resources. However, if any of these resources are "render blocking", they will prevent the browser from rendering the page until they have been fully loaded. This includes stylesheets, JavaScript files, and fonts. Render Blocking - When a web page loads, the browser needs to load and render all the resources before it can display the page. ![]() Here's how each of these techniques can be used: Using techniques like render blocking, lazy loading, and fixing core web vitals can help improve the slow loading speed of your Shopify store. You can run your website through the Shopify Analyzer (a free tool we built for the Shopify community) to see if there are any optimization opportunities. If so, it may be worth the performance trade-off.Īnother route you could potentially take is to include your video and then try to optimize other areas of your site to make up for that increase in loading speed. However, it may be worth doing some A/B testing to see if showing your product in action increases sales. Unfortunately, GIFs and videos will just about always add a noticeable negative impact to performance, which is why we recommend trying to stick with static images if possible. I would just create the GIF and test it out. In some cases, the GIF may even make performance worse. That'll be dependent on the file size of the GIF. ![]() It's going to be kind of hard to tell whether or not a GIF will perform better than the YouTube video. ![]() That's something I was going to recommend. Hi attempt on trying to lazy load the YouTube video to improve performance.
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